Is your current website really doing you and your business the justice you deserve? To answer this question you need to read this. Without realising it you could be letting hundreds of customers and thousands of pounds in profit get away from you.

You worked hard to start and build your business.

So, it makes sense to ensure that the people you want to attract to your website, when looking for the product or service you deliver for a living, are impressed enough with your professionalism, and trust you enough to want to do business with you.

Don’t ignore the evidence

With research showing that nine out of ten business purchasers start their buying process not by picking up the phone or consulting a supplier’s catalogue, but by searching the Internet.

Your website could easily be the most critical tool in your marketing arsenal. Aim it accurately at the right targets, with your online marketing efforts, and a wellcrafted website can be the vital link to a world of new customers and business opportunities.

Shoot blindly and chances are good that your competitors will reap the bounty.And thanks to the anonymity of the Internet, you’ll never even know it.

So how do you know if your website is engaging your targets or just shooting for the moon? The key lies in an astonishingly simple concept: measurement.

It’s good business practice to check on key aspects of your business at regular intervals, to make sure everything is working as it should. Your website is your online store front. What is it saying about you and your business?

Remember with modern technology the pace of change is faster than ever. What looked good and worked well a few short years ago may not be working as well for you today.

Business Fact 1:
When looking for a product or service over 86% of people use the internet search engines to find what they want. It also means that thanks to the internet your business is open 24/7.

Your key goal as a business with an on-line presence, should be to establish a website that is extremely persuasive.

Meaning that your website persuades lots of visitors to take action. And that you really need to do this before focusing on the promotion of your website.

Business Fact 2:
All business websites work to just one or at most two objectives. To sell a product on-line, to generate quality enquiries, or both.

If your business sells products then your aim, obviously is to sell as many as possible for the best profit margins you can get. If it’s a service that you sell then you want visitors to your site to be compelled to contact you with their request for your services.

Business Fact 3:
The success of your website is driven by the 2 P’s. Promotion of your website and its Persuasiveness.

For so many the problem lies with the 2 P’s.

Money, time and effort is spent on promoting the website in order for people to visit it. The aim is to get as many hits as possible.

Unfortunately most businesses go about promoting their websites in the wrong way. Without good search engine optimisation your website rarely gets found by people searching.

This problem is further compounded by the fact that the website is not very persuasive. This means a smaller than expected number of visitors hit the site with most leaving just as quickly as they arrived. And all because they couldn’t be persuaded to stay and take action in making an enquiry or purchase.

Business Fact 4:
The majority of businesses spend a great deal of time, effort and money on the promotion of their website before ensuring it is as persuasive as it can be.

The main problem is that no time is spent working on the persuasiveness of the website. This is the part that should be perfected before promotion begins.

That’s where we come in. Our specialism is in maximising the persuasiveness of your website.

Remember all visitors to your website will be making a decision about your business, about you and how you go about your business. That decision will be made using simple criteria. Criteria that everyone of us uses when deciding on whether to do business with any supplier.

Business Fact 5:
Your website should act like a top salesperson for your business. Providing all of your customers with the same quality, consistent message every time, no matter what.

What do your potential customers need to be persuaded of?

In order to begin the persuasion process, your potential customers need to answer six questions for themselves about you, your company and your products and services. Here are those 6 questions:

1. Do I trust you?
2. Do I believe you?
3. Do you understand my needs?
4. What’s in it for me?
5. What do you want from me?
6. Is it worth it?

Do this for yourself now.

Armed with the list below go to your website as if you were a potential customer visiting for the first time. As you view and browse the site discover if these questions can be answered with a resounding yes.

1. Does this website look like it produces serious results for this company?
2. Is this website persuasive?
3. Do I feel an increasing desire to buy from this company?
4. Am I persuaded by this website to at least contact this company?

Be honest in your answers as they will help you face the facts about what really needs to be done to make your website work harder and more profitably for you.

Internet presence has now become essential.

Have a better visual impact on your business and obtain national and international exposure with the correct image.

The key to all website design is in managing the perception of the potential client who finds your website. Like the clothes you wear, your website will tell people whether they can trust what you are claiming you can deliver. For instance, if at your first meeting with your new business banking manager you entered their office to find them wearing a clowns outfit would you feel confident about the outcome?

How Can I Help You?

We specialise in maximising the impact of those two P’s – Promotion and Persuasiveness.

We work with you to produce a visually effective website that contains your message written using tried, tested and proven wording structure that will do your business the justice it deserves and persuade people to contact you in order to do business with you.

We then test your site using our network of real world Web Persuasiveness Testers, where we complete the fine-tuning process. You will be involved in this too.

Once you can see just how persuasive your website has become we set your website up with the latest Search Engine Optimisation engineering.

At this point you then have a great opportunity to re-contact all past and current clients to inform them that you have an upgraded website as part of your dedication to continued customer service.

All this and at a great value for money fee.

As a gesture of goodwill, as after all that is what sound business is based on, we will give you extra peace of mind. You will receive a satisfaction guaranteed promise. If after three months you are not satisfied with your new look website we will give you a refund and that tells you how confident we are that it will work.

Are you sure your website is operating at its most optimum level? As websites are now considered an essential in the market place today you need to be confident that your store window is professional and persuasive. Is yours? Read More→